Year – 2025

Operation Outcome – The radicalization-driven security incident in Punjab was successfully neutralized, public stability was restored, and women’s safety was safeguarded.

Description
This report examines the information environment surrounding the June 2025 influencer murder in Punjab, India. The report analyzes how narratives, social media amplification, and public sentiment evolved following the incident, and presents a counter-defensive communication campaign aimed at promoting the rule of law, discouraging support for violence, reducing fear among women, and contributing to the stabilization of the security situation in Punjab.

It also documents the campaign strategy, platform selection, execution, observed outcomes, operational challenges, and lessons learned from the case study.

Key Players and Organizations Discussed, Including Khalistani Extremist Elements and Pakistan’s ISI (Inter-Services Intelligence)